Introduction: Taglines (often called slogans) are catchy, enticing short phrases used by marketers and film studios to advertise and sell a movie, and to sum up the plot, tone or themes of a film. Many films have multiple taglines. Composing ad copy for posters and trailers is generally the first step in marketing a film and setting a strategic direction for the product. These 'sound-bite' epigrams are often placed on either film posters (above or below the film's title) or on the merchandise itself (DVD or video cassette box, etc.), to reinforce what the film is all about. Some films do not have a tagline at all, and instead choose to provide evocative images to convey the meaning, mood, symbolism, or setting of the film (i.e., Chinatown (1974)). Some taglines are quite obscure, unrecognizable and forgettable. Often, the best taglines are for very inferior films.

Note: The films that are marked with a yellow star are the films that
"The Greatest Films" site has selected as the 100 Greatest Films.